Did you notice that you’d shed more hair this year? Perhaps you caught a glimpse of your precious strands running down the drain after a shampoo, or caught clumps of it in your hairbrush? While it’s important to know that it’s normal to shed hair (women typically shed around 80 stands on average per day […]

December 18, 2020

HERE’S WHY YOU MAY HAVE SHED MORE HAIR THIS YEAR

In March, Boss Media PR and Biologi hosted 10 media in Byron Bay for the launch of Biologi’s new BL Nourish Lip Serum. The intimate event took media through Biologi’s plant to bottle process whilst wining and dining them over 2 days at some of Byron’s top food destinations. The event formed part of the […]

April 28, 2020

BIOLOGI’S LIP SERUM GOES VIRAL

There is so much fear and uncertainty surrounding COVID-19 that it’s hard not to get swept up in it all. While most of us have been trying to stay level-headed, feelings of anxiety are undoubtedly starting to creep in, especially when it’s starting to directly affect your life and those around you. Friends losing jobs, […]

March 26, 2020

LOOKING TO THE BRIGHTER SIDE OF BUSINESS DURING COVID-19

Engaging with PR for the first time can be confusing, so it’s expected that you might have a few questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Beyond the typical questions about timelines and budgets, it can often be […]

January 16, 2020

WHAT TO EXPECT WHEN YOU EMPLOY A PR AGENCY FOR YOUR BUSINESS

Almost everyone’s response when I tell them I work in Public Relations (PR for short) usually goes something like this: aggressive nodding, a slight look of confusion, then a pause as if they’re deciding whether or not to ask for clarification. So, if you don’t really know what PR is, don’t worry – you’re not […]

October 1, 2019

WHAT IS PUBLIC RELATIONS ANYWAY?

Love them or loathe them, influencers have become an integral part of the marketing mix. They’re the content creators, the brand advocates and the faux celebs who can truly dictate customer spending habits. Some brands choose to focus solely on influencers and others dismiss their power, claiming that influencers simply don’t work. Whilst this can […]

September 30, 2019

THESE ARE THE THINGS TO CONSIDER WHEN WORKING WITH INSTAGRAM INFLUENCERS

In January of 2019, Australian skincare brand Biologi approached Boss Media PR to devise and execute a creative communications plan. After ongoing discussions, a strategic public relations campaign was conceptualised and implemented to build on the public awareness. Since January 2019, Boss Media PR has worked consistently with Biologi on their Australian PR and in […]

August 11, 2019

CLIENT CASE STUDY: BIOLOGI

Content marketing is an approach that has been around for a long time, enabling brands to attract interest and generate leads. To capitalise on your content marketing efforts, check out Boss Media PR’s top tips for Kochie’s Business Builders. Content Marketing 101: What you need to know

August 11, 2019

CONTENT MARKETING 101: WHAT YOU NEED TO KNOW

Online mental health platform Lysn approached Boss Media PR to devise and execute a strategic communications plan. A tactical public relations campaign was thus conceptualised and implemented to launch Lysn to the market. STRATEGIC TACTICS AND TECHNIQUES The tactical plan consisted of using eight types of communication tools: Training Session: Brief Founder, key psychologists and […]

August 5, 2019

CLIENT CASE STUDY: LYSN

Let’s face it – PR can be confusing for those who aren’t in the game. It’s a sort-of-marketing, sort-of-advertising concept that often gets overlooked because of its reputation. Sadly, the champagne drinking, air kissing publicists of the yesteryear have created a rather crappy stereotype that is akin to Samantha from Sex and the City. Sure, […]

August 1, 2019

WHY PR SHOULD BE YOUR FIRST THOUGHT, NOT AN AFTERTHOUGHT

SAY HOLA:  tahlia@bossmediapr.com.au