Mukti Organics engaged Boss Media PR in January 2024, after looking for an agency that would provide a proactive approach to their communications. As part of the scope, Mukti Organics’ founder Mukti was set to launch her revised edition of her upcoming book Truth in Beauty. We approached the task by offering media exclusive excerpts, interviews with the founder, samples of the book by way of a creative mailer and 2 select media were flown to Byron Bay for the book launch.
In less than 2 months, Boss Media PR has generated substantial results across print, online, podcasts and social media. This has included a double page spread and several full page articles in titles like NZ Herald, WHO magazine, Mamamia’s You Beauty Podcast, Better Homes and Gardens magazine, SPA + Clinic magazine, Professional Beauty magazine, Retail Beauty, lots of social chatter and the list goes on.
