No brand ever wants to be amid a PR disaster but unfortunately, in some instances, it’s inevitable. A lesson in crisis comms could have come in handy for these PR blunders but thankfully we can learn from their mistakes.    WHAT WE CAN LEARN FROM IT: Don’t chase short term profits at the detriment of […]

July 25, 2019

WHAT WE CAN LEARN FROM THESE PR DISASTERS

Public Relations is one of those industries where unless you’re working in the field or directly liaising with a PR team, you’re likely to be a little confused about what we actually do. Don’t worry – I didn’t really know what it was until I found myself working in it all those years ago. Needless […]

July 25, 2019

PR 101: WHAT YOU NEED TO KNOW BEFORE YOU ENGAGE A PR AGENCY

There’s no denying that many industries have dramatically changed in recent years with the rise of digital disruption. Technologies, invention and automation have transformed the economy, healthcare, education and the media. So how has this changed the way Public Relations works? Read our article for Kochie’s Business Builders ‘6 Tips for Understanding PR in the […]

July 25, 2019

6 TIPS FOR UNDERSTANDING PR IN THE DIGITAL AGE

SAY HOLA:  tahlia@bossmediapr.com.au