Almost everyone’s response when I tell them I work in Public Relations (PR for short) usually goes something like this: aggressive nodding, a slight look of confusion, then a pause as if they’re deciding whether or not to ask for clarification. So, if you don’t really know what PR is, don’t worry – you’re not […]

October 1, 2019

WHAT IS PUBLIC RELATIONS ANYWAY?

Love them or loathe them, influencers have become an integral part of the marketing mix. They’re the content creators, the brand advocates and the faux celebs who can truly dictate customer spending habits. Some brands choose to focus solely on influencers and others dismiss their power, claiming that influencers simply don’t work. Whilst this can […]

September 30, 2019

THESE ARE THE THINGS TO CONSIDER WHEN WORKING WITH INSTAGRAM INFLUENCERS

In January of 2019, Australian skincare brand Biologi approached Boss Media PR to devise and execute a creative communications plan. After ongoing discussions, a strategic public relations campaign was conceptualised and implemented to build on the public awareness. Since January 2019, Boss Media PR has worked consistently with Biologi on their Australian PR and in […]

August 11, 2019

CLIENT CASE STUDY: BIOLOGI

Content marketing is an approach that has been around for a long time, enabling brands to attract interest and generate leads. To capitalise on your content marketing efforts, check out Boss Media PR’s top tips for Kochie’s Business Builders. Content Marketing 101: What you need to know

August 11, 2019

CONTENT MARKETING 101: WHAT YOU NEED TO KNOW

Online mental health platform Lysn approached Boss Media PR to devise and execute a strategic communications plan. A tactical public relations campaign was thus conceptualised and implemented to launch Lysn to the market. STRATEGIC TACTICS AND TECHNIQUES The tactical plan consisted of using eight types of communication tools: Training Session: Brief Founder, key psychologists and […]

August 5, 2019

CLIENT CASE STUDY: LYSN

Let’s face it – PR can be confusing for those who aren’t in the game. It’s a sort-of-marketing, sort-of-advertising concept that often gets overlooked because of its reputation. Sadly, the champagne drinking, air kissing publicists of the yesteryear have created a rather crappy stereotype that is akin to Samantha from Sex and the City. Sure, […]

August 1, 2019

WHY PR SHOULD BE YOUR FIRST THOUGHT, NOT AN AFTERTHOUGHT

Ah influencers. For years they’ve been the holy grail for brands, PRs and marketers alike, a phenomenon that has changed the way we work, and the media landscape as a whole. They’re the brand ambassadors, the direct line to the consumer, the new age celebrity. But are they worth the hype?  I heard an interesting […]

July 25, 2019

UNDERSTANDING THE INFLUENCE OF INFLUENCERS

No brand ever wants to be amid a PR disaster but unfortunately, in some instances, it’s inevitable. A lesson in crisis comms could have come in handy for these PR blunders but thankfully we can learn from their mistakes.    WHAT WE CAN LEARN FROM IT: Don’t chase short term profits at the detriment of […]

July 25, 2019

WHAT WE CAN LEARN FROM THESE PR DISASTERS

Public Relations is one of those industries where unless you’re working in the field or directly liaising with a PR team, you’re likely to be a little confused about what we actually do. Don’t worry – I didn’t really know what it was until I found myself working in it all those years ago. Needless […]

July 25, 2019

PR 101: WHAT YOU NEED TO KNOW BEFORE YOU ENGAGE A PR AGENCY

There’s no denying that many industries have dramatically changed in recent years with the rise of digital disruption. Technologies, invention and automation have transformed the economy, healthcare, education and the media. So how has this changed the way Public Relations works? Read our article for Kochie’s Business Builders ‘6 Tips for Understanding PR in the […]

July 25, 2019

6 TIPS FOR UNDERSTANDING PR IN THE DIGITAL AGE

SAY HOLA:  tahlia@bossmediapr.com.au