Introducing Sky Gazer, an Australian brand that is set to change the way you think about a common beachside accessory forever – the towel. Sky Gazer’s range of luxurious towels are sand resistant, super absorbent, lightweight and rapid dry, proving that not all towels are created equal. Perfect for poolside, beachside, picnics, the gym, or wherever the tide takes […]

October 9, 2021

LIFE’S A BEACH WITH SKY GAZER’S RANGE OF SAND-RESISTANT, RAPID DRY TOWELS

Boss Media PR, one of Australia’s most sought-after PR agencies, kicks off 2021 with a bang with the launch of ‘Boss Experts’. Boss Experts is Boss Media’s new stable of credible resources available to the media and brands. Aimed at providing a one stop shop for valuable insights, market research, data and education, Boss Experts […]

January 7, 2021

BOSS MEDIA PR LAUNCHES BOSS EXPERTS

Did you notice that you’d shed more hair this year? Perhaps you caught a glimpse of your precious strands running down the drain after a shampoo, or caught clumps of it in your hairbrush? While it’s important to know that it’s normal to shed hair (women typically shed around 80 stands on average per day […]

December 18, 2020

HERE’S WHY YOU MAY HAVE SHED MORE HAIR THIS YEAR

In March, Boss Media PR and Biologi hosted 10 media in Byron Bay for the launch of Biologi’s new BL Nourish Lip Serum. The intimate event took media through Biologi’s plant to bottle process whilst wining and dining them over 2 days at some of Byron’s top food destinations. The event formed part of the […]

April 28, 2020

BIOLOGI’S LIP SERUM GOES VIRAL

There is so much fear and uncertainty surrounding COVID-19 that it’s hard not to get swept up in it all. While most of us have been trying to stay level-headed, feelings of anxiety are undoubtedly starting to creep in, especially when it’s starting to directly affect your life and those around you. Friends losing jobs, […]

March 26, 2020

LOOKING TO THE BRIGHTER SIDE OF BUSINESS DURING COVID-19

Engaging with PR for the first time can be confusing, so it’s expected that you might have a few questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Beyond the typical questions about timelines and budgets, it can often be […]

January 16, 2020

WHAT TO EXPECT WHEN YOU EMPLOY A PR AGENCY FOR YOUR BUSINESS

Almost everyone’s response when I tell them I work in Public Relations (PR for short) usually goes something like this: aggressive nodding, a slight look of confusion, then a pause as if they’re deciding whether or not to ask for clarification. So, if you don’t really know what PR is, don’t worry – you’re not […]

October 1, 2019

WHAT IS PUBLIC RELATIONS ANYWAY?

Love them or loathe them, influencers have become an integral part of the marketing mix. They’re the content creators, the brand advocates and the faux celebs who can truly dictate customer spending habits. Some brands choose to focus solely on influencers and others dismiss their power, claiming that influencers simply don’t work. Whilst this can […]

September 30, 2019

THESE ARE THE THINGS TO CONSIDER WHEN WORKING WITH INSTAGRAM INFLUENCERS

In January of 2019, Australian skincare brand Biologi approached Boss Media PR to devise and execute a creative communications plan. After ongoing discussions, a strategic public relations campaign was conceptualised and implemented to build on the public awareness. Since January 2019, Boss Media PR has worked consistently with Biologi on their Australian PR and in […]

August 11, 2019

CLIENT CASE STUDY: BIOLOGI

Content marketing is an approach that has been around for a long time, enabling brands to attract interest and generate leads. To capitalise on your content marketing efforts, check out Boss Media PR’s top tips for Kochie’s Business Builders. Content Marketing 101: What you need to know

August 11, 2019

CONTENT MARKETING 101: WHAT YOU NEED TO KNOW

SAY HOLA:  tahlia@bossmediapr.com.au