Let’s face it – PR can be confusing for those who aren’t in the game. It’s a sort-of-marketing, sort-of-advertising concept that often gets overlooked because of its reputation. Sadly, the champagne drinking, air kissing publicists of the yesteryear have created a rather crappy stereotype that is akin to Samantha from Sex and the City. Sure, […]

Ah influencers. For years they’ve been the holy grail for brands, PRs and marketers alike, a phenomenon that has changed the way we work, and the media landscape as a whole. They’re the brand ambassadors, the direct line to the consumer, the new age celebrity. But are they worth the hype?  I heard an interesting […]

No brand ever wants to be amid a PR disaster but unfortunately, in some instances, it’s inevitable. A lesson in crisis comms could have come in handy for these PR blunders but thankfully we can learn from their mistakes.    WHAT WE CAN LEARN FROM IT: Don’t chase short term profits at the detriment of […]

Public Relations is one of those industries where unless you’re working in the field or directly liaising with a PR team, you’re likely to be a little confused about what we actually do. Don’t worry – I didn’t really know what it was until I found myself working in it all those years ago. Needless […]

There’s no denying that many industries have dramatically changed in recent years with the rise of digital disruption. Technologies, invention and automation have transformed the economy, healthcare, education and the media. So how has this changed the way Public Relations works? Read our article for Kochie’s Business Builders ‘6 Tips for Understanding PR in the […]