DR GINNI MANSBERG LAUNCHES NEW SERUM TO TARGET HER OWN SKIN WOES

How a doctor’s battles with sensitive skin led to the launch of a new product designed to combat ageing for even the most tender skin.

At 54, in the middle of peri-menopause, and with temperamental rosacea-prone skin, Dr Ginni Mansberg, founder of E.S.K Skincare wanted to get all the anti-ageing benefits possible from an AHA skincare product, minus the irritation, burning and redness. So, she made it herself. Announcing E.S.K’s Gentle Glow PHA Serum.

Gentle Glow PHA Serum harnesses the power of Polyhydroxy Acids or PHAs, an ingredient that offers gentle, yet powerful results. Designed with sensitive, Rosacea-prone and dry skin types in mind, E.S.K’s Gentle Glow PHA Serum will gently exfoliate, hydrate, refresh and renew the skin. 

E.S.K’s Gentle Glow PHA Serum works by gently sloughing away dead skin cells, unclogging pores, and promoting skin renewal, resulting in a smoother, more even complexion. The most well studied PHAs are Lactobionic Acid and Gluconolactone. These newer cousins of alpha hydroxy acids (eg. glycolic and lactic acid) are gentle exfoliators, but they do so much more, too! They hydrate, improve the skin barrier, promote collagen growth, reduce wrinkles and fine lines and have antioxidant properties. Unlike traditional exfoliators, PHAs are renowned for their ability to gently exfoliate without causing irritation or sensitivity that makes them perfect for dry, sensitive and even Rosacea and Eczema prone skin. And if that isn’t enough, they may even reduce the potential sensitivity to other ingredients in your skincare! 

E.S.K’s Co-founder Dr Ginni Mansberg sang the praises of the brand’s new serum: 

“At E.S.K we have poured our passion for skincare into developing our new serum which we believe will be a game changer for all skin types, especially those with sensitive skin. The gentle nature of this serum is due to the fact that PHAs are very large molecules meaning they penetrate the skin slowly. The result? No tingling, redness, burning or itch! In fact, they do quite the opposite. They will nurture even the most delicate of skins, working hard to combat ageing and acne, and repair the skin barrier, all without irritation.”

KEY FEATURES AND BENEFITS OF E.S.K’S GENTLE GLOW PHA SERUM:

• Designed for sensitive skin and dry skin: It gently exfoliates the skin’s surface, revealing an even and smooth skin texture. 
• Gentle Exfoliation: Promotes a brighter complexion without causing irritation.
• Anti-Ageing Properties: PHAs have been shown to stimulate collagen production, reducing the appearance of fine lines and wrinkles, and promoting firmer, more youthful-looking skin. 
• Hydration Boost: PHAs helps to attract and retain moisture, resulting in plumper, more hydrated skin and an improved skin barrier.
• Improved Skin Texture: With regular use, E.S.K’s Gentle Glow PHA Serum refines skin texture, leaving it smoother, softer, and more supple.
• Manages various skin concerns: PHAs have evidence for helping to managing acne and reducing the appearance of pore size and are compatible with use in Eczema and Rosacea prone skin. 
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E.S.K Gentle Glow PHA Serum RRP $102.50 Available at www.eskcare.com On shelves July. 

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Dr Ginni Mansberg, Founder of E.S.K is available for interviews.

ABOUT E.S.K EVIDENCE SKINCARE 

E.S.K was launched in 2012 after founder Dr Ginni Mansberg realised there was a gap in the market for skincare brands that were backed by science. Dr Mansberg was often called upon by TV programs to chat about the latest skincare studies and ingredients, and as a result would be inundated with product recommendation requests from viewers. After doing many TV segments about what to look for in anti-aging skincare, Dr Mansberg realised there were no brands available she could recommend to viewers that actually had the latest evidence-based ingredients. Instead, many brands often made outrageous or unfounded claims, focussing on skincare fads rather than hard evidence. Armed with the idea to create her own, Dr Mansberg consulted her husband Daniel who agreed to go on the journey with her. The pair consulted a range of dermatologists, plastic surgeons, and scientists to come up with skincare nirvana; a range of products based ONLY on the best available published scientific evidence. Initially, they only made products for sale through specialist doctors’ surgeries. Then in 2017, the range was expanded, and thus EVIDENCE SKINCARE, or E.S.K was born. www.eskcare.com