askbella, an innovative beauty platform that harnesses the power of data and AI recently engaged Boss Media PR for a 3 month campaign. After previously launching to the market in Australia, Boss Media PR was tasked with devising a creative campaign that could generate new media interest. Working closely with the brand’s founder Elaine Yang, Boss Media PR tapped into her expertise to generate a wide range of results such as features in The Urban List, WHO Magazine, NZ Herald, Australian Women’s Weekly, Body + Soul and the list goes on.