In March, Boss Media PR and Biologi hosted 10 media in Byron Bay for the launch of Biologi’s new BL Nourish Lip Serum. The intimate event took media through Biologi’s plant to bottle process whilst wining and dining them over 2 days at some of Byron’s top food destinations. The event formed part of the Lip Serum launch strategy which has seen impressive results in just a couple of months, seeing the product go viral across the pages of some of Australia’s top publications. From Sydney Morning Herald, Elle, Stellar, Grazia, Who Magazine, OK! Magazine, Popsugar, New Idea, The Latch, Central Coast Chronicle, Style Magazines, Finder, Ocean Road, Together Apart, Lux Nomad, Good NZ, NZ Herald and the list goes on. Check out a snapshot of the event and the publicity achieved below.
*Biologi’s Lip Serum Launch Event hosted 10 media in Byron Bay.
*A snapshot of some of the publicity achieved in less than 2 months.